Stay tuned for additional announcements on new products brewed by one of America’s finest independent craft breweries, Mother Earth Brewing Company. Customers may find Mother Earth’s products at select craft beer retailers nationally.
Customers are encouraged to seek it out early to ensure availability, although the company plans to brew it consistently through the year to ensure freshness.ĭistribution of Kismet IPA begins this week in 12oz, 6-pack cans. Mother Earth is doubling the release window of Kismet IPA, in light of its farewell tour, through the end of the year rather than just quarterly as in years past. Kamron Khannakhjavani – Director of Marketing, Mother Earth Supporting a half-dozen year-round IPAs isn’t sustainable in this market.” Project X is doing really well and there is only so much space in our beer program. “It’s always tough to discontinue beers, but at the end of the day you have to look at what your customers are buying.
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Mother Earth cites the increasing popularity of its Hazy IPA series ‘Project X’ as the primary driver for the decision. The silver lining is that fan-favorite Hop Diggity DIPA, easily the most popular in the series and the one with the most history, survived the cut and will get rolled into Mother Earth’s year-round lineup in 2021. Among other brands within the series getting the axe are ‘Say When’, and ‘Power of Love’.
The release not only marks the swan song for one of it’s beloved IPAs, but the program it belongs to: Rotational IPAs known as the ‘Resinator Series’.
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